Unexpected Infertility

Book Design + Editorial Layout + Print Production

Location

New Zealand

The Brief

To design a deeply personal memoir surrounding infertility, faith, grief, and hope, creating a reading experience that feels intimate, calm, and emotionally honest.

Unexpected Infertility

The Challenge

Designing for vulnerability.

Unexpected Infertility carried emotional weight from the very beginning. The manuscript moved through loss, waiting, unanswered prayers, healing, and faith, requiring a design approach built on restraint rather than excess.

The challenge was creating a layout system that supported long form reading while allowing the emotional rhythm of the story to breathe naturally across every page.

Unexpected Infertility

The Idea

Quiet design. Honest storytelling.

Inspired by contemporary editorial publishing and literary book design, the visual direction leaned into simplicity, intentional spacing, and refined typography. Rather than competing with the narrative, the design was built to support it.

Typography played a central role throughout the project using Questa Grande and Questa Sans to create warmth, clarity, and softness across both display and body text systems.

Chapters were approached as quiet pauses within the story, allowing moments of reflection before moving into the next part of the narrative. The result feels less commercial and more personal, closer to a journal or testimony than a traditional memoir.

Unexpected Infertility
Unexpected Infertility
Unexpected Infertility

The Result

A restrained editorial book design that brings dignity and softness to a deeply personal story.

The final outcome transforms personal testimony into a tactile reading experience shaped by calm pacing, refined typography, and thoughtful editorial structure. Every detail was designed to carry the story carefully while maintaining readability, emotional depth, and visual restraint from cover to cover.

Purchase Book: Kindle | Paperback

Unexpected Infertility
Unexpected Infertility

Words from Melissa

It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software including versions of Lorem Ipsum.